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Trade Tales

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Trade Tales Transcriptions

Business of Home's editor in chief Kaitlin Petersen talks to interior designers about nurturing creativity, finding a firm’s financial footing, setting goals and discovering their own version of success as a result.

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Trade Tales Transcripts

Ask Us Anything: Zuni Madera on elevating a firm’s art sourcing

35 min

Zuni Madera answers a question from a designer who is looking for a road map to understanding the ar...

How Hattie Sparks Collins regained creative control of her firm

67 min

Hattie Sparks Collins found herself in a situation every new business owner dreams of: a period of r...

Ask Us Anything: Live with Evan Millard, Melissa Oholendt and Audrey Scheck

75 min

In a live edition of the show—recorded at the Four Hands flagship in Austin, Texas—designers Evan Mi...

Jay Jeffers on protecting your firm from a pipeline in flux

67 min

Jay Jeffers has never been afraid of chasing his creative ambitions, venturing into retail and hospi...

Ask Us Anything: Dan Rak on improving your profit margins

49 min

Dan Rak, whose eponymous firm has offices in Chicago and Southwest Florida, answers a question from...

Ali Faulkner on building a team that’s passionate about the client experience

76 min

Ali Faulkner’s first career in high-end hospitality has played a crucial role in shaping the firm sh...

Ask Us Anything: How Shaun Crha presents product pricing to clients

55 min

In this episode, interior designer Shaun Crha of Long Beach, California–based firm Wrenstead Interio...

How Kelly Finley is building a firm that brings her joy

63 min

Kelly Finley set out to create her ideal firm—and then, after bringing that vision to life, realized...

Ask Us Anything: Erica Vassalotti’s guide to photo rights

49 min

In this episode, interior designer Erica Vassalotti of Philadelphia-based design firm Bergman Vass a...

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