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Leading the Way with TRG Arts

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Leading the Way with TRG Arts Transcriptions

Leading the Way explores the biggest questions facing today’s arts and cultural leaders: how to grow revenue, deepen audience relationships, and lead confidently through uncertainty. Join TRG Arts CEO Jill S. Robinson and her colleagues for candid conversations that combine practical strategy, real...

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Leading the Way with TRG Arts Transcripts

Why Your Budget Should Start With People, Not Percentages

28 min

What if your next budget started not with last year's revenue, but with the people who will make nex...

Loyalty as a Revenue Engine at North Carolina Symphony

47 min

Most arts organizations know that marketing and development should work together. Very few actually...

How to Grow Loyalty With the Team You Already Have

34 min

What happens after someone says yes? The next yes is where patron loyalty starts to deepen, and its...

Recency: The Metric Nobody's Watching, but Should Be

46 min

Lift the lid on most arts organizations' databases and here's what you'll find: no future visit book...

One-and-Done: Why 90% of Arts Audiences Never Come Back

36 min

Look at almost any arts and cultural database and one segment towers over the rest. At TRG, we call...

The One Metric Behind Your Future Revenue Growth

34 min

In Part 1 of our Demand series, Before We Talk About Ticket Prices, Let’s Talk About Demand, we expl...

Before We Talk About Ticket Prices, Let's Talk About Demand

33 min

When revenue goals aren't being met, it's natural to look at pricing. Should tickets cost more? How...

Why Your Revenue Problem Might Really Be A Relationship Problem

20 min

Most arts organizations can tell you their revenue targets. Fewer can clearly identify the relations...

How to Lead for Growth Under Pressure with Christina Littlejohn

51 min

Arts leaders are under increasing pressure: financial, operational, and cultural. So, what does it l...

More Transcribed Episodes

Why 75% of First-Time Attendees Never Return (And What to Do About It)

Available

46 min

In this episode of Leading the Way, host Stephen Scripeg discusses the challenges arts organizations...

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